Mergers don't always lead to culture clashes Essay

Mergers don't always lead to culture clashes - Essay Example It appears that the cultures appeared to work rather than clash because of Bank of America’s experience in mergers and acquisitions. After Bank of America acquired MBNA, BOA went through and selectively determined which aspects of the corporation they could keep and which they could do away with. While there was a level of employee departures after much of the job perks were eliminated, the company was able to retain much of the talent. Ultimately, it seems BOA’s ability to mesh the two cultures through their experienced approach was the leading force in making the merger work. Culture is important to the success of a merger acquisition. Culture constitutes the backbone of any corporate model and is not simply the indicative of social relations within the company. Even in corporations that are not reliant on a heavy emphasis on independent thought, the nature of culture is reflected in the very structure and work processes that constitute an organization. I believe that oftentimes mergers fail because the structures of these organizational cultures are not just different, but structurally incompatible. While Bank of America and MBNA’s culture was on different spectrums, they were still on a structural level that made it possible for a successful merger. I believe that a component of the smooth transition is attributable to both companies glossing over differences in an effort to make the merger work. Still, I believe that this is not a primary component of the merger’s success. In large part employment options, especially in the post-recession context, are determined by market factors and necessity. This places employees in a situation where ‘extraneous culture elements’ – golf courses, etc. – are amenities, but not essential to operations. It’s more necessary to consider structural components, such as skillsets, and how these elements are aspects of the culture. If these structural components are

Advertising-clients and consumers Essay Example | Topics and Well Written Essays - 500 words

Advertising-clients and consumers - Essay Example ommercial that was somewhat similar between the two programs was an advertisement for cars for sale in which the normal employee discount was being extended to everyone until the end of the month. The difference was in the kind of cars featured. On the Emmys, it was the entire line of Saturns while on the football, the concentration was on trucks and larger sedans. There were amazing differences, though. The Emmy’s showed ads for products that would mostly or even exclusively apply to women. These included hair care products intended for long, silky hair or sparkling color, make-up, age-refining creams and a few female-oriented television shows. The advertisements played during the football game were for products such as men’s shampoo, beer, trucks and male-oriented television shows. The proportion of the ads was different, too. There were more ads for beauty products and shopping on the Emmys while there were more ads for movies and television shows on the football game. From these sorts of advertisements, several key characteristics of the expected audience can be inferred. The Emmys obviously anticipate a mostly female audience. They obviously anticipate older rather than younger women in that they are advertising products designed to make women look younger rather than capitalizing on already young faces and they are probably geared toward a more wealthy social class in that they are advertising more expensive products using classy settings and an elegant tone. The football game obviously expects a male audience, advertising products in terms of tough, strong and powerful. The settings are much more informal and include girls in bikini bathing suits and the emphasis is much more on simply passive observation or full-on involvement rather than a compromise between the two, such as in the shopping targeting the women. The similarities of products – there is an alcohol product in both, beauty products in both, vehicles in both, food in both,